For years, I have been helping men and women express their personal style through inherent discovery, identifying signature looks based on color palette, body shape and personality. All to create a fulfilling wardrobe for every season. And one that allows authentic communication of personal brand.

When you are fully committed to discovering who you are, from the inside out, you begin to see life through a new lens. A clearer lens. And yes, maybe even rose colored. 


The fact of the matter is, we all have a story. Mine led me right here to you. And here's the beauty, no one has to be stuck in their story. You can rise above. There is a reason I preach and teach inside out living — there is always something underneath the surface preventing us from living fully. 

I believe everyone deserves to feel beautiful and confident. Every single day.

Some may call me a Lifestyler, however, the foundation is simple:  I help people establish and maintain a balanced, healthy lifestyle from the inside out — the first and only wardrobe stylist connecting health (emotional, physical, spiritual) to one's personal brand.


Because how you choose to live shows up.


Styling Services

Virtual Styling Services



  • Top 10 for Companies

  • Special Merchandising in Stores

  • Product Launch

  • Personalized Client Capsules

Employee Handbooks + Programs

  • Health + Wellness Best Practices

  • Dress Code Best Practices

  • C​ompany-specific Expression of Style 



My Work Style

Comfortable, educational and fun. That is what you will feel 30 minutes (or less) into our first style session together. Over the years, I have learned that everyone comes from the same place ... feeling a little uncertain, anxious and excited ... not really knowing what to expect. Let me put your mind at ease. While I deliver the news you need to hear, it comes from the heart. It's natural, so much so that you might not even notice what is happening (growth)! Everyone should own their personal style, whatever style that may be.


Whether you are local (in person) or across the country (virtual), your goals are met.  

Style sessions last at least two hours, billed at an hourly rate, and may go longer, depending on your needs. For general inquiries or to book a style session, please email me and provide your contact information and best available times to be reached. 

Travel Expenses 
If you live outside of the Charlotte Metro area and are in driving range, a $85/hour travel fee will be applied, in addition to the hourly rate. For style sessions out of state, a $85/hour travel fee, in addition to travel/hotel expenses and hourly rate, will be applied. 

Gift Certificates
Gift certificates are available year round for holidays, birthdays or just because! Email me for more information.

How To Dress for the Transitional Season — Free Download

Services by Catherine Horgan | Fashion & Personal Stylist | Virginia