WHEN YOU CREATE A COMPELLING BRAND, YOU ATTRACT PEOPLE WHO WANT THE PROMISE OF YOUR BRAND —WHICH YOU DELIVER.
― Dave Buck
Everything we experience carries a brand identity, whether it's a company, a product, an individual or even an event. Branding is not limited to logos and slogans. It encompasses the emotions, perceptions and values associated with a particular entity or experience.
The success of a brand is closely tied to how well it embodies and communicates its intended identity. When everything is 'on-brand,' it means that every element of that experience, from the way it looks to how it makes you feel, aligns with its defined character and purpose. This consistency fosters trust and connection with the audience.
Just as companies strive to maintain their brand image, individuals can also benefit from adopting this concept. Regardless of who we are or what we do, investing in our personal brand is an investment in our future success and fulfillment. It allows us to take control of our narrative, build trust and credibility, and pursue our goals and initiatives with confidence.
Hi, I'm Catherine and I'm passionate about empowering employees to connect with their purpose and maximize their impact at work through the power of personal branding and style. My mission is to inspire positive change in the workplace.
With extensive experience in personal brand development and style transformation, I specialize in speaking engagements that help companies unlock their employees' full potential by connecting them to their purpose and self expression.
the PERSONAL BRAND experience
As a brand strategist and wardrobe stylist, I can attest that it's much more than what our eyes see. Our brand portrays who we are, who we want to be and who people perceive us to be. It's time to take control of the narrative.
When individuals feel a deep connection to their organization's purpose and values, they are more likely to be engaged and productive. They become living ambassadors of the company's brand, both internally and externally.
Engaged, purpose-driven employees are not just happier, they're more productive and creative. And isn't that the goal? How do you want your employees to show up? Let's work together to cultivate your team's passion and purpose by way of a strong personal brand that supports your company culture. Everybody wins.
Working closely with entrepreneurs to align their personal brand with their business, we create a strong brand direction to effectively communicate their value proposition. Personal branding focuses on establishing and promoting an individual's professional identity and expertise. And it can be a a powerful strategy — especially if you are looking to grow your career. Your personal brand can add value to your business by establishing trust, credibility and a sense of connection with your target audience.
PERSONAL BRANDING / BRAND IDENTITY / brand image consulting services / STYLE COACHING / image enhancement / PERSONAL BRAND DEVELOPMENT
Donna Chamberlain, National Practice Leader | BDO
At BDO we believe in investing in our people beyond just a business knowledge standpoint. We want to support self growth and encourage a wholistic approach to building a meaningful career at BDO.
Inviting Catherine to speak to our men and women about expressing their personal style in the marketplace was the perfect extension of that approach, and fit right in to this quarter's theme of promoting self-confidence. She was engaging and truly understood how to mix personal style with self expression while still maintaining professionalism in the industry.
Our team found her to be easy to talk to and left with easy tips to being our best most confident selves!
Heidi Lathum | National League of Junior Cotillions, Phoenix, AZ
Thank you for speaking at our two of our National League of Junior Cotillions national convention in Charlotte! It was very much a pleasure having you instruct our directors on the best ways to present themselves for their classes and events. I can't tell you how many directors enjoyed your segment. Looking forward to the next conference held in Charlotte. Thank you again!
Jamie Banks, PR Manager Neiman Marcus
Catherine spoke at Neiman Marcus in Charlotte to a group of women about InsideOut Living. Her philosophy of how style factors into how you feel, and ultimately how you care for yourself, resonated with the group. People learned how to identify and express their personal style through their clothes and were shown how different items conveyed different things. A great evening of celebrating how we should all embrace what makes us unique and share it with the world.
David Harker | Harker
We are fortunate to embrace what we consider a healthy environment for our team. However, when it came down to the communication of health and wellness at Harker, we lacked documentation. Catherine worked with us to create an office appropriate approach to health and wellness, based on our core values. She wrote the initiative into our Employee Handbook and even came into the office to kick off the initiative over lunch, in which she helped us choose healthy options (and educated us on them, too). With Catherine's help, our team understands a whole new level of caring that extends beyond our office...it pours over into their homes and their communities.