FEELING UNDERDRESSED AND OVERLOOKED?
A Confident Wardrobe
That Commands Attention is within reach.
It's time to ditch uncertainty and get some clarity.
You're Tired of Second-Guessing Your OUTFIT CHOICES.
Am I dressing appropriately? Is my outfit flattering?
Is my style on point? Am I making the right impression?
Personal Brand & Image Consulting
NEVER WORRY ABOUT WHAT YOU'RE WEARING. AGAIN.
IMAGINE
a wardrobe perfectly tailored to your style. One that you love and can't wait to show off.
Outfit Planning Simplified
A wardrobe that perfectly aligns with your personal brand. Each piece in your closet isn’t just an item of clothing—it’s a statement that reinforces who you are and what you stand for.
Effortless Coordination
Mixing and matching becomes second nature — and it reflects your brand. Your style tells a consistent story, making every outfit an extension of your identity.
Stress-Free Mornings
Start your day on the right foot with a closet that supports your brand and your schedule. A wardrobe in harmony with who you are so decision-making becomes simple.
Confidence Boost
Step out the door with confidence, knowing you’re making the right impression. This confidence carries through your day, empowering you to focus on what really matters.
Time-Saving Organization
An organized wardrobe means more time for what’s important. And a smoother morning routine.
Personalized Style
The complete tool for crafting your personal brand. Each piece is carefully selected to enhance your unique style, making sure every outfit communicates the message you want to send.
The compelling stories of women leveraging personal branding to stand out in their industries underscore the tangible benefits, acting as a catalyst for new opportunities and enhancing professional visibility.
A strong personal brand increases visibility and creates opportunities for leadership roles, allowing women to step into their power at work with greater self-assurance. This process not only improves how others perceive them but also reinforces their own sense of identity and purpose, driving success in their professional lives.
OH, IS THAT A SIGH OF RELIEF?
EXCELLENT. THAT'S EXACTLY WHY THIS IS FOR YOU.
On the MENU
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That weight lifted off your shoulders
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Personal brand discovery, business brand perspective and direction on the visual representation you desire
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Bespoke Personal Brand Identity Kit (gorgeous coffee table book, to boot)
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Mood inspo board with blueprint for your personal style and how you will express it with full alignment of life + brand essence
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Complete wardrobe assessment and edit of the season we're in
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Consigning/tailor support
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Virtual shopping for your dream wardrobe
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A complete list of stores/resources and items with links of exactly what to buy so there's no guessing
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Live text (or FaceTime) support for try on days
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Ready-to-go outfits from your wardrobe styled with fresh eyes to bring new life (and confidence) to your closet
A done-with-you Personal Branding Platform That Allows You to Step Out in Confidence. EVERY DAY.
the Personal Brand Identity Kit.
INTRODUCING
RELEVANT STATS
33
infinity
3
years combined of expertise in personal branding and wardrobe styling.
and beyond is how you'll feel when you step into your next role, fully owning your personal brand.
experts on your team ready to elevate your personal brand.
100%
1250+
$1,000,000
confidence in how you look, feel and present yourself after discovering your true personal brand.
successful clients who’ve transformed their brand + style through my expert mentoring.
feeling you'll get when your image matches your potential—every time you walk into a room.
You COULD try to solve this by investing in standard wardrobe makeovers or off-the-shelf personal branding packages.
But here's the reason that won't REALLY get you what you want: These one-size-fits-all solutions often miss the nuances of your personal style and professional objectives. They don’t provide the deep, customized guidance needed to create a cohesive and impactful personal brand that truly resonates with who you are and where you want to go.
and there's
MORE
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Personalized Style Assessment to Understand Your Preferences
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Customized Wardrobe Recommendations Tailored to Your Body Type
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Guidance on Accessorizing and Styling Tips to Enhance Your Look
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Closet Audit and Assessment
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Closet Organization for Clarity and Ease
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Seasonal Wardrobe Refresh with Current Trends
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Fashion Options to Align with Your Values
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Curated Outfits for Every Occasion, from Casual to Formal
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Mix-and-Match Pieces for Versatile Styling
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Guidance on Dress Codes and Professional Image Enhancement
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Personal Branding Insights to Align Your Image with Your Goals
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Confidence Building through Fashion Psychology
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Techniques to Express Your Unique Personality through Clothing
This exclusive concierge service will elevate your personal brand and style through a sophisticated wardrobe refresh.
CLIENT LOVE
“Catherine, you helped me find this funky feminine style that I love. You've given me motivation and confidence.”
I cannot thank you enough and I love that you educate to enable. Life changing!
- Erica, Charlotte, NC
“I love love love your seasonal wardrobe updates. I want this every season. Can we buy yearly tickets - like 4 at a time ;) This is fabulous! Thank you!”
And the way you see my closet ...! I'm ready to embrace this powerful me.
- Vicki, Charlotte, NC
“Stepping into my closet feels like a completely new experience. I'm beyond grateful for the confidence and renewed energy you've given me. I feel less stressed and more empowered to take on each day.”
Thank you for transforming my wardrobe and my outlook on life!
— Katrina, Oakton, VA
We MIGHT be a match if you're ready to invest in a personal branding experience that delivers effortless confidence and a powerful style transformation, tailored specifically to elevate your high-profile life and career.
This isn't for everyone. It's true concierge level. So if you value efficiency and excellence and seek solutions that enhance your professional image without adding extra stress to your already busy life, this is for you.
FAQs
FREQUENTLY ASKED QUESTIONS
Q. How do I know if I need this?
If you're feeling pressure to look polished and professional within your leadership team and you're feeling stuck and uninspired, this could be your sign. This service was designed for women like you who are ready to amplify your impact and soar as the visionary executive you're meant to be.
Q. I've had my personal branding done before. Where can I start from here?
Perfect! We can start at Iconic Style, weaving everything you've learned from your branding experience and ensuring it fits your wardrobe and self expression.
Q. What kind of time commitment is involved?
In the beginning, we will need a bit more access to you. Plan on 3 hours a week, non-consecutive, for the first month. We'll work together at a pace that fits your lifestyle. The PBiK takes a season, give or take a month, in addition to printing your custom book. Oh, and your company may even provide a stipend to assist with the cost of personal branding.
STRUGGLING TO STAND OUT AS A LEADER?
The Personal Brand Identity Kit is your solution to building a powerful, memorable presence that sets you apart.
You need someone on your side who specializes in crafting a signature style that exudes confidence and authority.