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WHEN YOU CREATE A COMPELLING BRAND, YOU ATTRACT PEOPLE WHO WANT THE PROMISE OF YOUR BRAND
—WHICH YOU DELIVER.  

 

― Dave Buck

As a personal brand strategist,

Everything we experience carries a brand identity, whether it's a company, a product, an individual or even an event. Branding is not limited to logos and slogans. It encompasses the emotions, perceptions and values associated with a particular entity or experience.

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I review brands daily. The success of a brand is closely tied to how well it embodies and communicates its intended identity. When everything is 'on-brand,' it means that every element of that experience, from the way it looks to how it makes you feel, aligns with its defined character and purpose. This consistency fosters trust and connection with the audience.

 

Just as companies strive to maintain their brand image, individuals can also benefit from adopting this concept. Regardless of who we are or what we do, investing in our personal brand is an investment in our future success and fulfillment. It allows us to take control of our narrative, build trust and credibility, and pursue our goals and initiatives with confidence.

YOU

are your brand.

Hi, I'm Catherine and I'm passionate about empowering employees to connect with their purpose and maximize their impact at work through the power of personal branding and style. My mission is to inspire positive change in the workplace.

 

With extensive experience in personal brand development and style transformation, I specialize in speaking engagements that help companies unlock their employees' full potential by connecting them to their purpose and self expression.

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Why Every Leader Needs a Personal Brand Identity Kit

Every detail counts.

 

It's frustrating, isn't it? You're busy conquering the world, but your wardrobe woes are weighing you down. The pressure to look polished and professional can feel overwhelming, leaving you feeling stuck and uninspired.


Enter the Personal Brand Identity Kit: your arsenal for commanding attention, influencing perceptions and propelling your career to new heights.

 

From the moment you step into the spotlight, your personal brand speaks volumes — without uttering a word. It's not just about standing out. It's about leaving an unforgettable impression that resonates long after the meeting ends. Your brand identity is the cornerstone of your professional success.

 

This kit was designed for women like you who are ready to step into their power with style and grace. It's time to amplify your impact and soar as the visionary executive you were meant to be.

the PERSONAL BRAND experience 

As a brand strategist and wardrobe stylist, I can attest that it's much more than what our eyes see. Our brand portrays who we are, who we want to be and who people perceive us to be. It's time to take control of the narrative.

 

When individuals feel a deep connection to their organization's purpose and values, they are more likely to be engaged and productive. They become living ambassadors of the company's brand, both internally and externally.

 

Engaged, purpose-driven employees aren't just happier, they're more productive and creative. And isn't that the goal? How do you want your employees to show up? Let's work together to cultivate your team's passion and purpose by way of a strong personal brand that supports your company culture. Everybody wins.

SPEAKING

2024 speaking TOUR

RALEIGH, APRIL 9

RALEIGH, APRIL 10

RALEIGH, APRIL 11

WINSTON-SALEM/GREENSBORO, APRIL 23

WINSTON-SALEM/GREENSBORO, APRIL 24

WINSTON-SALEM/GREENSBORO, APRIL 25

CHARLOTTE, MAY 7

CHARLOTTE, MAY 8

CHARLOTTE, MAY 9

ATLANTA, JUNE 11

ATLANTA, JUNE 12

ATLANTA, JUNE 13

NASHVILLE, JULY 9

NASHVILLE, JULY 10

NASHVILLE, JULY 11

50% DEPOSIT OPTION AVAILBLE.

Working closely with entrepreneurs to align their personal brand with their business, we create a strong brand direction to effectively communicate their value proposition. Personal branding focuses on establishing and promoting an individual's professional identity and expertise. And it can be a a powerful strategy — especially if you are looking to grow your career. Your personal brand can add value to your business by establishing trust, credibility and a sense of connection with your target audience.

Learn more here.

CONSULTING

AS SEEN ON + FEATURED IN

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Thank you for speaking at our two of our National League of Junior Cotillions national conventions in Charlotte! It was very much a pleasure having you instruct our directors on the best ways to present themselves for their classes and events. I can't tell you how many directors enjoyed your segment. Looking forward to the next conference held in Charlotte. Thank you again!

Heidi Lathum | National League of Junior Cotillions, Phoenix, AZ

Catherine spoke at Neiman Marcus in Charlotte to a group of women about InsideOut Living. Her philosophy of how style factors into how you feel, and ultimately how you care for yourself, resonated with the group. People learned how to identify and express their personal style through their clothes and were shown how different items conveyed different things. A great evening of celebrating how we should all embrace what makes us unique and share it with the world.

Jamie Banks, PR Manager
Neiman Marcus

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Image by Redd F

At BDO we believe in investing in our people beyond just a business knowledge standpoint. We want to support self growth and encourage a wholistic approach to building a meaningful career at BDO.

Inviting Catherine to speak to our men and women about expressing their personal style in the marketplace was the perfect extension of that approach, and fit right in to this quarter's theme of promoting self-confidence. She was engaging and truly understood how to mix personal style with self expression while still maintaining professionalism in the industry.

Donna Chamberlain, National Practice Leader | BDO

We are fortunate to embrace what we consider a healthy environment for our team. However, when it came down to the communication of health and wellness at Harker, we lacked documentation. Catherine worked with us to create an office appropriate approach to health and wellness, based on our core values and our brand and business perspectives. She wrote the initiative into our Employee Handbook and even came into the office to kick off the initiative over lunch, in which she helped us choose healthy options (and educated us on them, too). With Catherine's help, our team understands a whole new level of caring that extends beyond our office...it pours over into their homes and their communities.

David Harker | Harker

Image by Christina @ wocintechchat.com

PERSONAL BRANDING / BRAND IDENTITY / brand image consulting services STYLE COACHING image enhancement PERSONAL BRAND DEVELOPMENT 

Elevate your Image, Empower your Presence, Make a Statement with Personal Brand Expert & top wardrobe stylist Catherine Horgan | United States

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