YOUR WARDROBE SHOULD WORK AS HARD AS YOU DO.
More than style.
It's STRATEGY.
Look the part, own the room and lead with intention.
A wardrobe that works FOR YOU not against you.
FINDING THAT SPACE BETWEEN POLISH AND POWER. THAT'S MY ZONE OF GENIUS.
You wouldn't approach your business without a plan. Why should your personal brand be any different? This experience is about more than clothes. It's about alignment.
We bridge the gap between how you see yourself and how the world perceives you, ensuring your wardrobe fully supports your leadership, confidence and career trajectory.
Personal Brand & Image Consulting
The trusted solution for C-suite women nationwide.
NEVER WORRY ABOUT WHAT YOU'RE WEARING. AGAIN.
IMAGINE
being able to align your brand and style with your success in just a few months.
You’d have an effortless system to get dressed, show up powerfully and stay focused on what truly matters.
Outfit Planning Simplified
A wardrobe that perfectly aligns with your personal brand. Each piece in your closet isn’t just an item of clothing—it’s a statement that reinforces who you are and what you stand for.
Effortless Coordination
Mixing and matching becomes second nature — and it reflects your brand. Your style tells a consistent story, making every outfit an extension of your identity.
Stress-Free Mornings
Start your day on the right foot with a closet that supports your brand and your schedule. A wardrobe in harmony with who you are so decision-making becomes simple.
Confidence Boost
Step out the door with confidence, knowing you’re making the right impression. This confidence carries through your day, empowering you to focus on what really matters.
Time-Saving Organization
An organized wardrobe means more time for what’s important. And a smoother morning routine.
Personalized Style
The complete tool for crafting your personal brand. Each piece is carefully selected to enhance your unique style, making sure every outfit communicates the message you want to send.
The compelling stories of women leveraging personal branding to stand out in their industries underscore the tangible benefits, acting as a catalyst for new opportunities and enhancing professional visibility.
A strong personal brand increases visibility and creates opportunities for leadership roles, allowing women to step into their power at work with greater self-assurance. This process not only improves how others perceive them but also reinforces their own sense of identity and purpose, driving success in their professional lives.
the Personal Brand Experience.
INTRODUCING
A done-with-you Personal Branding + Style Platform That Allows You to Step Out in Confidence. EVERY DAY.
The only solution that seamlessly bridges the gap between your brand and your wardrobe, delivering the ultimate freedom of clarity.
OH, IS THAT A SIGH OF RELIEF?
EXCELLENT. THAT'S EXACTLY WHY THIS IS FOR YOU.
On the MENU
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That weight lifted off your shoulders
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Personal brand discovery, business brand perspective and direction on the visual representation you desire
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Bespoke Personal Brand Identity Kit (gorgeous coffee table book, to boot)
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Mood inspo board with blueprint for your personal style and how you will express it with full alignment of life + brand essence
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Complete wardrobe assessment and edit of the season we're in + the upcoming season
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Consigning/tailor support
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Personal shopping for your dream wardrobe
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A complete list of stores/resources and items with links of exactly what to buy so there's no guessing
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Live text (or FaceTime) support for try on days
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Ready-to-go outfits from your wardrobe styled with fresh eyes to bring new life (and confidence) to your closet
RELEVANT STATS
33
infinity
3
years combined of expertise in personal branding and wardrobe styling.
and beyond is how you'll feel when you step into your next role, fully owning your personal brand.
experts on your team ready to elevate your personal brand.
100%
1250+
$1,000,000
confidence in how you look, feel and present yourself after discovering your true personal brand.
successful clients who’ve transformed their brand + style through my expert mentoring.
feeling you'll get when your image matches your potential—every time you walk into a room.
You COULD try to solve this by investing in standard wardrobe makeovers or off-the-shelf personal branding packages.
But here's the reason that won't REALLY get you what you want: These one-size-fits-all solutions often miss the nuances of your personal style and professional objectives. They don’t provide the deep, customized guidance needed to create a cohesive and impactful personal brand that truly resonates with who you are and where you want to go.
The cost of feeling uncertain about how your brand is hitting and not showing up as the best version of yourself is much higher than investing in the right tools and resources for long-term confidence.
IT'S TIME TO GIVE YOURSELF PERMISSION TO INVEST IN YOURSELF ONCE AND FOR ALL.
For executives navigating leadership and high-visibility roles, your presence should be as strategic as your expertise. Over the course of 5-6 months, we’ll refine your personal brand, align it with your professional goals and build a wardrobe that fully supports your ambitions.
Through deep-dive strategy sessions, personalized style analysis and ongoing wardrobe support, you’ll gain a clear, compelling personal brand that reflects your leadership and values.
and there's
MORE
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Personalized Style Assessment to Understand Your Preferences
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Customized Wardrobe Recommendations Tailored to Your Body Type
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Guidance on Accessorizing and Styling Tips to Enhance Your Look
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Closet Organization for Clarity and Ease
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Seasonal Wardrobe Refresh
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Fashion Options to Align with Your Values
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Complete Lookbook of Curated Outfits for Every Occasion, from Casual to Formal
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Mix-and-Match Pieces for Versatile Styling
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Guidance on Dress Codes and Professional Image Enhancement
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Personal Branding Insights to Align Your Image with Your Goals
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Confidence Building through Fashion Psychology
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Techniques to Express Your Unique Personality through Clothing
First impressions aren't fair, but they're final.
You don’t get to decide when someone forms an opinion about you — but with our exclusive concierge personal brand experience, you do get to shape what that opinion is.
MAGNETIC BRANDS START HERE.
CATHERINE HORGAN
Some people fit into boxes — I break them. Some follow trends — I create them. My work isn’t just about style or branding; it’s about EXPANSION.
Expansion of confidence, presence and the opportunities that follow when you step fully into your power.
Because when you show up differently, everything around you shifts. The right people notice. The right opportunities flow. And success stops feeling like a chase—it becomes a natural extension of who you are.
CLIENT LOVE
“Catherine, you helped me find this funky feminine style that I love. You've given me motivation and confidence.”
I cannot thank you enough and I love that you educate to enable. Life changing!
- Erica, Charlotte, NC
“I love love love your seasonal wardrobe updates. I want this every season. Can we buy yearly tickets - like 4 at a time ;) This is fabulous! Thank you!”
And the way you see my closet ...! I'm ready to embrace this powerful me.
- Vicki, Charlotte, NC
“Stepping into my closet feels like a completely new experience. I'm beyond grateful for the confidence and renewed energy you've given me. I feel less stressed and more empowered to take on each day.”
Thank you for transforming my wardrobe and my outlook on life!
— Katrina, Oakton, VA
We MIGHT be a match if you're ready to invest in a personal branding experience that delivers effortless confidence and a powerful style transformation, tailored specifically to elevate your high-profile life and career.
This isn't for everyone. It's true concierge level. So if you value efficiency and excellence and seek solutions that enhance your professional image without adding extra stress to your already busy life, this is for you.
FAQs
FREQUENTLY ASKED QUESTIONS
Q. How do I know if I need this?
If you’re feeling the weight of expectations—to look polished, powerful and in command—but your wardrobe isn’t keeping up, this is your sign. When getting dressed feels like a chore instead of a strategic advantage, it’s time for a change. This experience is built for women leaders who are ready to align their presence with their potential, eliminate the guesswork and step into every room with effortless confidence.
Q. I've had my personal branding done before. Where can I start from here?
Perfect! We can start with seasonal styling, integrating everything you’ve already uncovered about your brand and refining it into a wardrobe that fully expresses your leadership and vision. If you ever feel there’s a gap between your brand and how it translates into presence, we can seamlessly build on that foundation with my signature process.
Q. What kind of time commitment is involved?
At the start, we'll need a bit more of your time — about three hours a week (spread out, not all at once) for the first month. From there, we'll move at a pace that fits seamlessly into your lifestyle. The Personal Brand Experience unfolds over two seasons, giving us the ideal window to refine your wardrobe with maximum versatility. Plus, your company may even offer a stipend to support your personal branding investment.
OPPORTUNITIES DON'T WAIT.
NEITHER SHOULD YOU.
The Personal Brand Experience is your solution to building a powerful, memorable presence that sets you apart.
You need someone on your side who specializes in crafting a signature style that exudes confidence and authority.