PRODUCTS ARE MADE IN A FACTORY BUT BRANDS ARE CREATED IN THE MIND.
― Walter Landor
YOUR personal brand. Extended.
Personal branding is vital for everyone. It allows us to take control of our narrative, build trust and credibility, and pursue our goals with confidence. It's a tool that empowers us to stand out in a crowded world, make meaningful connections and leave a positive and lasting impression on others. So, regardless of who we are or what we do, investing in our personal brand is an investment in our future success and fulfillment.
Branding has forever been embedded in me. For years I worked in the corporate world aligning companies to their customers by means of authentic connection, beginning in 1992. That laid the foundation for what came next — 1:1 branding. The personal brand. People.
And it truly is personal.
With a background in corporate branding, my knowledge translates into real world experience. It's that unique brand of skill, aptitude and intuitiveness that allows me to help my aspiring stylist students connect to who they are, how they communicate with their audience and how they want to run their businesses.
Woven into me, branding is not only my background, but what I do one-on-one every single day styling my clients and training my stylist students. My process is truly unique and will leave its mark on you for years to come.
You are a walking billboard.
Working closely with entrepreneurs to align their personal brand with their business, we create a strong brand direction to effectively communicate their value proposition. Personal branding focuses on establishing and promoting an individual's professional identity and expertise. And it can be a a powerful strategy — especially if you are looking to grow your career. Your personal brand can add value to your business by establishing trust, credibility and a sense of connection with your target audience.
While the thought of being vulnerable may scare you, it's what it takes to connect with your audience. We must get comfortable in discomfort. It's what ignites the confidence within us. Unbridled self expression comes from identifying and understanding personal brand. It's at the very core. It's our truth.
Take control of your narrative.
personal brand CONSULTING
An hour of brand consulting that will leave you on fire for your business. We will brainstorm to gain insights, align perspectives and develop a shared understanding of the brand's essence and direction. Get ready to be inspired.
Stand out from the crowd and learn the art of personal branding. Define your core values, create a compelling brand story and effectively communicate your expertise to leave a lasting impact on your audience. This 2-hour workshop will get you dreaming as you plan with intention. We will tap into your ideal client and niche audience.
LEGACY BUILDING / thought leadership / CONFIDENCE & SELF ESTEEM / first impressions matter / ADAPTABILITY
how this helps
Donna Chamberlain, National Practice Leader | BDO
At BDO we believe in investing in our people beyond just a business knowledge standpoint. We want to support self growth and encourage a wholistic approach to building a meaningful career at BDO.
Inviting Catherine to speak to our men and women about expressing their personal style in the marketplace was the perfect extension of that approach, and fit right in to this quarter's theme of promoting self-confidence. She was engaging and truly understood how to mix personal style with self expression while still maintaining professionalism in the industry.
Our team found her to be easy to talk to and left with easy tips to being our best most confident selves!
David Harker | Harker
We are fortunate to embrace what we consider a healthy environment for our team. However, when it came down to the communication of health and wellness at Harker, we lacked documentation. Catherine worked with us to create an office appropriate approach to health and wellness, based on our core values. She wrote the initiative into our Employee Handbook and even came into the office to kick off the initiative over lunch, in which she helped us choose healthy options (and educated us on them, too). With Catherine's help, our team understands a whole new level of caring that extends beyond our office...it pours over into their homes and their communities.
Kelly | San Daniele
I can’t begin to express how helpful Catherine has been in creating our workplace attire and health/wellness sections of our employee handbook. We are a small start-up and she walked through what needed to be included, as well as finessed the verbiage to reflect our company and personality. She was always available and helpful. I highly recommend her.
Catherine Horgan | Personal Brand Consulting, Personal Branding, Brand Coaching in Virginia, Georgia and North Carolina