YOUR NEXT EDGE ISN'T A TOOL. IT'S HOW YOUR LEADERS SHOW UP.
Give your leaders an unfair advantange.
Confidence, clarity and client trust. On repeat,
Presence is not polish. It's precision.
Your leaders already carry your reputation into every room. Without guided alignment, between image and brand, even the most talented executives can send mixed signals.
When your associates embody your brand with confidence and clarity, they don't just represent your company, they reinforce its authority.
Misaligned presence weakens perception.
You’ve seen it: a brilliant associate whose image distracts from her influence. A leader whose wardrobe undercuts her authority.
Every moment of misalignment chips away at brand trust. Quietly, expensively.
Presence either amplifies your strategy or dilutes it.
GET READY TO SAY GOODBYE TO CHAOS AND HELLO TO HARMONY.
Stanford Business study shows a woman’s personal style can affect perceptions, rapport and career outcomes.
Your leaders' value is the company's authority. When one rises, both do.
the C|H advantage
I’m Catherine Horgan, Brand Strategist and Wardrobe Consultant for women leaders. For nearly two decades, I’ve guided executives, partners and founders to embody the leadership they were hired to represent.
My philosophy is simple: when leaders understand their value, they project authority with ease.
Your associates carry that same truth. My work ensures they project it clearly, confidently and consistently.
Results you can expect
01
distinct, aligned presence
AUTHENTIC. CONFIDENT, CONSISTENT.
02
embodied authority
CONFIDENCE BECOMES YOUR COMPANY'S POWER.
03
visible credibility
PRESENCE BUILDS TRUST BEFORE A WORD IS SPOKEN.
04
a culture of intention
STYLE BECOMES STRATEGY. CONFIDENCE BECOMES CULTURE.
Personal Branding & Wardrobe Consulting
01
A done-with-you Brand + Style Platform That Allows You to Step Out in Confidence. EVERY DAY.
The only solution that seamlessly bridges the gap between your brand and your wardrobe, delivering the ultimate freedom of clarity.
PERSONAL BRAND DISCOVERY, BUSINESS BRAND PERSPECTIVE AND DIRECTION ON DESIRED VISUAL REPRESENTATION
COMPLETE BLUEPRINT FOR PERSONAL STYLE AND SELF EXPRESSION
WARDROBE ASSESSMENT, EDIT AND PERSONAL SHOPPING SO YOU CAN STEP RIGHT INTO BECOMING
COMPREHENSIVE ONLINE CLOSET & LOOKBOOK SO YOU NEVER HAVE TO SECOND GUESS YOUR OUTFIT
JUST A FEW OF THE PERKS WHEN YOU HIRE ME.
Boost Executive Presence & Confidence
To help executives refine their personal style, enabling them to project confidence and authority. A polished appearance can increase their impact in meetings, presentation, and client interactions.
Align Branding Initiatives
Guide leaders in aligning their personal brand with the company’s values and culture, ensuring a cohesive and consistent message both internally and externally. This alignment fosters trust and strengthens the company’s overall brand image.
Enhance Communication & Influence
Teach executives how to communicate more effectively through their appearance. This non-verbal communication can significantly influence how they are perceived by peers, clients and stakeholders.
Cultivate a Competitve Edge
Differentiate their leadership and enhance their reputation, making them more appealing to clients, partners, and top talent.
Support Leadership Development
Offering personal branding and styling consultations is a unique perk that demonstrates a commitment to executive development and well-being, which can help retain top talent and reduce turnover.
Increase Brand Loyalty & Trust
Executives who present a strong, consistent personal brand can enhance loyalty and trust among clients and customers, reinforcing the company’s brand promise.
Provide Practical, Actionable Insights
Help executives implement tailored, actionable strategies to improve and strengthen their personal brand and style.
BY THE NUMBERS
100%
Countless
1
0
of participants leave with tangible strategies they can apply immediately.
moments where your executives feel seen, prepared and already there.
strategic investment that transforms how your organization shows up from the inside out.
second guesses before a presentation, meeting or big decision.
You COULD try to solve this by investing in standard wardrobe makeovers or off-the-shelf personal branding packages.
But here's the reason that won't REALLY get you what you want: These one-size-fits-all solutions often miss the nuances of personal style and professional objectives. They don’t provide the deep, customized guidance needed to create a cohesive and impactful personal brand that truly resonates with who you are and where you want to go.
MEET THE STRATEGY THEY'LL NEVER SEE COMING.
The best investment in your associates starts today.
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Stronger brand cohesion across executive teams
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Sharper external presence in client and investor meetings
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Reduced wardrobe fatigue means more time for leadership
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Higher retention and engagement from associates who feel invested in
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Clear ROI: influence, trust and credibility that compound
83,485
12,034
40,385
110,234
For the leader becoming her next chapter.
Aligned EXPRESSION
02
Brand is more than what you say. It’s how your people show up. Through three focused consulting conversations, I work directly with your executive associates to bring brand, presence and outward expression into alignment.
Each session is designed to clarify how their individual leadership style represents your company’s values, and how that alignment strengthens both confidence and credibility.
This is strategy in real time.
Here’s what your organization can expect:
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Insight into how each associate’s visual presence reflects the brand they represent.
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Targeted guidance to align wardrobe, communication and executive presence with company strategy.
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Practical, actionable refinement for high-visibility moments — client meetings, presentations, board settings.
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A measurable boost in confidence, clarity and authority across your visible leaders.
This is best for organizations seeking short-term consulting hours to support key executives or to pilot mentorship before entering a full-year engagement.
ONLY 3 SPOTS REMAINING FOR Q1 2026
Book a Discovery Call
CLIENT LOVE
“Catherine helped our executive team see how presence impacts perception.”
Every leader walked away with more clarity and more confidence.
- Meredith, Charlotte, NC
“Catherine helped me to become intentional with my purchases and with what I put on my body so I feel my best and my most confident while exuding professionalism with personal style.”
Her big heart, kindness and beautiful soul keeps me coming back.
- Elli, Cashiers, NC
“She pulled me out of the pit and onto a pedestal, making me realize my self-worth and value.”
I never realized how therapeutic time with Catherine could be. Her work hits deep.
— Kathleen, Lake Wiley, SC
We MIGHT be perfect partners if:
You’re the kind of company that understands: brand lives in people, not presentations.
You believe presence is strategy and that when your leaders look the part, they lead the part.
You invest in growth that’s visible. Not performative. Embodied.
You want your executives to represent your values through confidence, clarity and intention.
This isn’t a surface solution. It’s mentorship designed to refine how leadership feels in the room and what your brand communicates before anyone speaks.
Once you experience alignment, you can’t unsee it.
Everything else becomes noise.
THIS CHANGES EVERYTHING.
TRUST THE PROCESS
No, really.
Trust the process.
In the past when my process wasn't followed, it took longer to move onto phase two than needed.
Rome wasn't built in a day. However, for those who need it to be, go VIP.
This is a partnership. We work together. And my process works. It will enable you to do for yourself by the end of the season.
Of course, you might become addicted to my shopping recommendations ... and you might want more of my outfit styling. Awesome. That's available to you.
But first, let's walk the road to success together.
Q. Can this program be delivered remotely?
Yes. All sessions are available virtually or onsite depending on company preference.
Q. How should I measure ROI?
Through improved engagement, retention, client satisfaction and self-reported confidence metrics.
Q. How many associates can participate?
Programs can be designed for one executive or for leadership teams of up to 20.
FAQs
FREQUENTLY ASKED QUESTIONS
You're Tired of
Second-Guessing Your
OUTFIT CHOICES.
Am I dressing appropriately? Is my outfit flattering?
Is my style on point? Am I making the right impression?
INTENTION LOOKS GOOD ON EVERY WOMAN.
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You need someone who understands what your associates face — the pressure to perform, the visibility of leadership and the desire to show up with confidence that feels authentic. Someone who can help them align what they wear with how they lead, turning presence into strategy, and self-expression into authority.
Let's Do This
