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How to become a professional



― Shannon L. Alder

You've been putting off your dreams of becoming a wardrobe stylist, haven't you? And yet, you can almost feel the fire within just waiting to be lit.

I'm not going to tell you when the perfect time is. However, I am going to say if you feel called to love and serve in this manner, then you clearly landed on this page for a reason. I'm a big seeker of signs, and this is yours.

I'll let you in on a secret. I've resisted the coaching path for decades and it met me face to face this year.

Now I want to help you pursue your dreams and passion in becoming a fashion stylist and offering your own personal styling services.

WARDROBE Styling Courses


I'm going to be super transparent here. I never thought I'd offer training programs. I didn't see myself getting into the coaching business.

However, when the third person asked me to help them build a styling business, I did the only thing I knew to do at that moment — I looked up and said, "Really?" And if I'm being completely honest, the next thing I said was "I need a sign." I got it. That day. In triplicate.

What I didn't anticipate was getting the same incredible energy coaching students that I get from styling clients. It continues to blow me away. And it's my proof to stop resisting, and instead, lean into this form of service.

If you’re asking yourself how to start a styling business of your dreams, my aspiring stylist program is here to help give you the tools you need for success. We will go over all the ins and outs of styling, fashion, shopping, communications and much much more throughout your customized curriculum.


HOW TO START a styling business 

There are many reasons why someone may want to be a small business owner such as an online fashion styling business.

Just as everyone's style is unique to them, so too is their business. The first step is to enroll in my 8-week personal styling course so you can learn more about how to work as a wardrobe stylist and how to run a virtual styling business. 

I coach one on one and I customize based on my student through personal stylist online courses. Their needs and desires may be different from mine, so while the 8-week program below provides direction, the curriculum ebbs and flows based on my student.

HOW TO BECOME a virtual stylist 

As working from home continues to become increasingly popular and social media is thriving, virtual styling services are also on the rise. What better time to begin your journey in becoming a virtual stylist than now?

With my online styling course, you will learn beyond just fashion trends and the fashion industry. I will help you learn practical knowledge and techniques to ensure you are on the right track to being an incredible wardrobe stylist and building your own styling business.

In addition, there is:

  • Styling Specialty Selection (niche)

  • Weekly homework

  • Practical application

  • And me personally assisting you with your first client

If you are interested in building your own beautiful styling business, book your spot now. As this program is custom, we will choose dates/times together that will remain consistent during the training program.

Sold out through Oct 2024. Only taking students outside of the Charlotte Metro area at this time.

PERSONAL STYLING COURSE / fashion styling business / virtual styling / WARDROBE STYLING / fashion coach

Catherine Horgan | Virtual Wardrobe Stylist in Tennessee

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