What makes you YOU? 

 

That might sound like a loaded question, but it's the driving factor that leads to goodness. It's what I love about my job — helping you uncover all things you. And you are beautiful.

Branding has forever been embedded in me. For years I worked in the corporate world aligning companies to their customers by means of authentic connection, beginning in 1992. That laid the foundation for what came next — 1:1 branding. The personal brand. People.

And it truly is personal.

 

As a wardrobe stylist, I can attest that it's much more than what our eyes see. Our brand portrays who we are, who we want to be and who people perceive us to be. And it's a fact that before we speak others have already decided whether they like and/or trust us based on our visual appearance. 

 

Uncovering someone's personal brand means knowing their truth. Our truth comes from our core, supported by good health (emotional, physical, spiritual) — the best form of self expression. And that's where personal brand becomes an experience.

 

The full brand experience is what I call inside out living. And that's a life well lived.

Personal Stylist & Fashion Consultant Catherine Horgan | Virginia